College
Bachelor of Science in Business Administration major in Marketing Management
Competent, innovative, and ethically grounded marketing professionals.
College of Business and Management
Program overview
The BSBA Major in Marketing Management program forms competent, innovative, and ethically grounded marketing professionals. Students are trained in consumer behavior, strategic brand management, market research, digital marketing, customer relationship management, and business decision-making with social responsibility.
Highlights
- Consumer behavior
- Strategic brand management
- Market research
- Digital marketing
- Customer relationship management
Admissions
Your future starts here. Become an Antonian.
Enrollment for the coming school year is open. Our admissions team is ready to guide you every step of the way.